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Walmart Phasing Out Price Matching

Posted: 24 May 2016 04:34 PM PDT

On June 9, in the first phase, approximately 500 Walmart stores will stop following Walmart’s longstanding Price Matching policy.

This will NOT affect Savings Catcher items and Walmart.com price matches. In fact, Walmart plans to further encourage the use of Savings Catcher. Neither Amazon.com nor other online retailers will be price matched.

Stores stopping Price Matching in the first phase, have started putting up blue signs to notify customers.

In exchange, Walmart will be rolling back the prices on thousands of items.

The changes come seven months after Walmart announced a plan to invest billions of dollars in lower prices over the next couple of years. And that process is already ahead of schedule – just yesterday, Chief Financial Officer Brett Biggs told investors that Walmart was able to “initiate our next phase of U.S. price investment earlier than planned.”

“We began the initial phase of additional price investment late in the first quarter, lowering prices on key items in select geographies,” Biggs said. And now, the “select geographies” that were the first to see the lower prices, are the first to see the end of ad matching.

Left unsaid in explaining the rationale for the changes, is the fact that ad matching at Walmart was never a perfect process. It was designed to be easy for shoppers, in that they don’t need to present an actual competitor’s ad when asking for a price adjustment. Copies of local ads are meant to be stationed at each register, and it’s up to cashiers to verify the lower price – or just take the shopper’s word for it.

And sometimes that system simply invited abuse. In some cases, shoppers would look for loopholes and ask to ad match a product for which key details weren’t spelled out. That’s how some shoppers, a couple of years ago, managed to get giant 148-count boxes of Pampers diapers that Walmart sells for about $35, for just $9.50 – by ad matching a Dollar General circular that promoted the low price for “all counts and sizes” of Pampers that Dollar General carries.

And in one of the most infamous Walmart ad matching disputes, an Arizona man ended up banned from Walmart altogether in 2013, and convicted on charges of disorderly conduct and threatening and intimidating, as a result of his ad matching requests. Several store employees said at the time that the man would often use expired ads and ask for price matches. When they finally decided to crack down and wouldn’t allow him to do it anymore, he began shouting and threatening the cashier – and got arrested.

So not having to make decisions about whether to honor ad match requests on the spot, might make things easier for Walmart cashiers.

These are some of the known areas taking effect June 9, 2016.

Raleigh, NC
New Bern, NC
Columbia, SC
Florida
Western New York State
Some stores in Virginia

No Texas stores are in the first phase.


References:

Walmart Price Match Ending in Some Areas! - Price Match at Walmart, Coupon at Walmart, Save Money at Walmart

Changes Coming to Walmart's Price Match Policy - Price Match at Walmart, Coupon at Walmart, Save Money at Walmart

Walmart ending in-store price-matching :: WRAL.com

Walmart Eliminates Ad Matching, Lowers Prices in Hundreds of Stores - Coupons in the News

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